3 Ways to Develop Your Influencer Marketing Strategy and Out-Influence Your Competition

Influencer marketing has achieved huge success since it burst onto the scene a few years ago. Unfortunately, as with so many marketing techniques, success was soon followed by saturation. Today’s influencer campaigns can struggle to gain any traction, especially in competitive consumer industries. But that doesn’t mean the age of influence is over. If you use a little finesse to develop your strategies, you can still see excellent results. Here are three ways of taking your campaigns to the next level to get ahead of your competitio