4 Tips for a successful launch of your E-Commerce

The first online sales are the most important when you start your e-commerce. These are the ones that will give you the most happiness, and above all, they are the ones that will allow you to refine your marketing strategy. Naturally, the first online sales are also the most difficult to obtain.

In this article, we will give you 4 tips to get your first customers quickly.

1- Send an e-mail to your pre-registered list

Creating excitement for the launch of your business is the first step. Use MailChimp to record the email addresses of your future customers. Creating a pre-launch list is also an excellent way to test your idea before you really invest in your entrepreneurial adventure.

This list of pre-registered members will be the basis of your first marketing campaign. It must include all the prospects you have identified, all the people who have expressed an interest in your business.

Our first advice is to send an email to this list to announce the launch of your online store.


2- Sell to your personal network

Your family and friends are the people who trust you the most. They are also the ones who will be the easiest to ‘convert.’ This does not mean harassing everyone in your family, but it will allow you to practice your commercial discourse and test the images and texts that work best to take the step of ordering.

Feel free to compare the members of your network with your website to see how they navigate.


3- Organize a competition and samples


Promotions or free samples are always a good way to attract undecided prospects. Although you shouldn’t abuse it at the risk of seeing your margin drastically reduced, it’s an excellent technique to start online sales and increase the virality of your offer.

Promotions will allow you to increase traffic to your website and product pages.


4- Sell to your friends via social networks


You already have your first sales, and it is now time to target the “influencers,” the people most active on social networks: Facebook, Twitter, or Instagram.

Step 1: Examine the connections of your first circle and identify the people interested in your industry. To do this, you can use the Facebook search bar (social graph search) and perform a Google-style search on the keywords and expressions that interest you.

Once you have identified the influencers, contact them personally to ask them for their opinions on your product. Offer them a discount in exchange for sharing your product page.



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Victoria K.
Journaliste chez PlanetHoster
Pour la petite histoire, j’ai été formée au journalisme en France. Ma formation terminée, j’ai travaillé pour la presse WEB avant de me lancer dans le monde audiovisuel où j’ai enquêté et réalisé des documentaires pour la télévision française.