In any field of activity, having a well-defined marketing strategy and properly implemented is ideal for the growth and promotion of your company. These strategies will allow you to promote your brand and attract more customers. That’s why you should always think about your marketing strategy and the people you sell to. This way, you can build an entire company, not just a seasonal product.
What is a marketing strategy?
Basically, the marketing strategy is nothing more than planning all the actions to promote your brand, product, or service in advance and tracking the results of these actions to understand what works and what doesn’t.
Having a marketing strategy also means that your product/service will be advertised to a potential customer in the best possible way, offering value to people with your expertise and recommending solutions. That’s why you need to understand and plan the different forms of advertising for your brand in order to attract audiences from various communication channels.
1. BLOG
Creating a blog is one of the most popular strategies used by those who want to attract customers in an organic online way while delivering educational and quality content. When you have a blog, you can write articles that address different issues and show specific solutions for your audience.
2. SEO (SEARCH ENGINE OPTIMIZATION OR REFERENCING)
There is no point in having a blog with a lot of interesting content for your audience if your messages are not read. That’s why you need to apply SEO (Search Engine Optimization) techniques in your messages so that your page appears in the top places of search engines such as Google.
Work on your keywords in your texts, test titles that attract users’ attention, write complete content, and really offer valuable content for your audience. The important thing is to optimize all your messages so that people can access your content every time they search for a term related to your field of activity.
3. EMAIL MARKETING
Using emails alone is not a good marketing strategy; indeed, many users do not even bother to read the messages they receive. But in reality, if your emails have content that is interesting for your customers and focused on their needs, they will find it interesting… Obviously, advertising that is too direct to sell your products or services must be prohibited at all costs.
Create a newsletter, for example, and send important information by email to people who leave their email addresses on your page. Also send rich content, such as more elaborate e-books.
Email is a way to keep in touch with your potential customers and also to keep them engaged with your brand.
4. SOCIAL NETWORKS
Social media, in general, is an excellent way to communicate with the public, mainly because it is currently challenging to find someone who does not use any of these forms of socialization. As a marketing strategy, what you need to do is understand where your persona is: Facebook, Instagram, LinkedIn, Twitter, or Snapchat?
You are likely to have to carry out marketing actions on more than one social network, but be careful not to spend too much energy on channels where your audience is not. And don’t forget: your social networks must also provide content that is valuable to users. Avoid advertising your brand all the time.
5. VIDEO CHANNEL
Did you know that more than 40% of people say they have a preference for consuming video content? That’s why platforms like YouTube are very famous and are used by many industries, whether online or offline.
When you create videos, you have the opportunity to transmit useful and easily consumable information to your audience. So why not use videos for advertising your products and services?
