Our tips to improve your website’s presence on social media

Social media has become an essential partner for your website. They offer it visibility and allow you to create your community of loyal users. It is therefore important to spend some of your time on your Facebook, Twitter or Instagram accounts. To optimize your presence on social media, here is an example of a strategy that can stimulate the growth of your website by fostering lasting and loyal relationships with your customers and users.


1. Choosing the right social media


Social media has exploded since the creation of Facebook in 2004. Since then, thousands of social media have emerged. All have their specialties but very few correspond to your needs. Most experts recommend subscribing to 4 of the main social media. Here is some information to guide you:

Facebook: the largest platform with more than 2 billion active monthly users. The site is ideal for companies that want to generate new customers and build relationships.

LinkedIn: The business networking platform can be used by companies to build trust, strengthen credibility and engage audiences.

Twitter: The platform is immediate and perfect for companies with the main audience under 50 years of age. It is also useful for websites that want to be associated with last-minute news, announcements or trend topics.

Pinterest: The photo-sharing site is a fantastic platform for companies with a visual appeal (think restaurants, fashion, art, travel, and weddings). It’s great to stimulate sales because many users look at this site to plan their purchases.

Instagram: Instagram should be considered as a tool to gain notoriety and build your brand. Share content that gives users a reason to connect with your company and spread the word to their friends.

Snapchat: the expiring content platform is one of the fastest growing social networking sites. Companies can exploit it by offering promotions, providing personalized content, providing exclusive access and establishing relationships with influential people.



2. Set a goal for yourself




Your presence on social media has many advantages for your website. There are many things you can accomplish through your social presence. But to achieve this, you must define your objective precisely. Would you like to use social media to provide customer service? Attract customers?  Generate potential customers? Expand your audience? Stimulate sales? Increase web traffic? Or Get valuable information and comments?

Once you have defined your objective, you must think about your communication strategy.

3. Develop a social media strategy





Once you know what you want to achieve on social media, you need to develop a plan. Start by deciding how often you want to post and create a content calendar to help you plan your posts. You must ask yourself all the questions that allow you to know your audience: their Gender? Age? Why they consult your content? What do they expect from your articles?

4. Create content linked to your audience profile



Knowing your audience is essential to being effective on social media. The interests and needs of your audience will determine the type of content you share and how you engage your audience.

For example: the public of a blog on cooking, could be interested in fantasy recipes, tips, and techniques for preparation or articles on current events in the culinary world.

Some of the important things you need to know about your audience include: age, location, gender, goals, tastes, needs, behaviors, challenges, and sensitivities. Also prioritize videos, images, and other visual content as often as possible. They are very popular with all audiences.

5. Select Tools to plan your posts



Staying active and present on social media takes time and dedication. There are many automation tools that you can use to automatically publish messages and schedule messages up to a month in advance.

These tools, which include Hootsuite, Sprout Social, Buffer, MeetEdgar and BuzzSumo, can save you time by allowing you to plan and schedule batches of messages at a time. They also make it easier to monitor your networks and respond quickly to messages.

6. Actively engage your audience



Although the content is extremely important on social media, it is not enough to post your content and leave. Social media is also about connection and engagement. This is the only way to foster the relationships you want to build and earn the trust of your audience.


7. Publish posts regularly






It takes time and patience to cultivate a reliable presence on social media. With the right automation tools, you can minimize the time you will have to spend on social media. Spend at least 15 minutes a day monitoring your channels and answering questions and conversations. In terms of display frequency, the right number really depends on the platform you use.

For LinkedIn and Facebook, don’t post more than once a day, and limit messages to five times a week. Twitter, on the other hand, changes so quickly that the more you post, the better. With Pinterest, 11 pines per day seem to be the magic number.




Enfin, pour savoir si vous atteignez vos objectifs en matière de médias sociaux, il est important de les mesurer. Pour vous assurer que vous êtes sur la bonne voie, il existe de nombreuses ressources comme Google Analytics, Facebook Analytics, Sprout Social, Keyhole ou encore Twitter analytics.


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Victoria K.
Journaliste chez PlanetHoster
Pour la petite histoire, j’ai été formée au journalisme en France. Ma formation terminée, j’ai travaillé pour la presse WEB avant de me lancer dans le monde audiovisuel où j’ai enquêté et réalisé des documentaires pour la télévision française.